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SimpliFire: Game-Changing Electric Heater Fireplaces

The Fireplace Store is Central Minnesota’s preferred retail destination for high-quality, stylish SimpliFire electric fireplace heaters and electric fireplace inserts.

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Outfit Your Home with Style and Simplicity

Nestled in the Central, MN region, our team knows how delightful it is to cozy up by a beautiful fireplace.

We aim to help homeowners like yourself transform their homes in style with our extensive selection of the industry’s leading electric heater fireplace solutions, including SimpliFire’s collection of electric fireplace heaters and inserts.

No matter your interior design style choices, our expert team takes a hands-on approach to outfit your home with the perfect electric fireplace solution. These easy-to-install electric fireplace inserts are perfect for folks who wish to enjoy the year-round ambiance of a fireplace without the need for gas lines, screens, or venting, which are necessary for gas and wood fireplaces.

Enjoying your new electric fireplace will be a breeze with our:


  • Customizable Designs
  • Quick, Easy Installations
  • Expert Service & Maintenance


Elevate the Ambiance in Your Home with an Electric Heater Fireplace

Everyone deserves a warm welcome when they come home after a long day. That is why we aim to help you make your house feel more like a home with SimpliFire’s stylish, effective electric fireplace heater designs.

Where Innovation Meets Comfort

SimpliFire offers an extensive collection of stylishly crafted electric heater fireplaces designed with you in mind. Explore the many customizable options to outfit your home with chic, simple-to-use, and install electric fireplace inserts that come equipped with a gentle warming setting that can be turned off in the hot summer months. Enjoy the ambiance year-round.

Traditional Electric Fireplace Heaters

If you appreciate the classic ambiance of a traditional fireplace but don’t want to deal with the hassle of burning wood, then SimpliFire’s traditional electric fireplace heaters may be the perfect solution.

You will experience true-to-life flames with their Digital Spark technology, which combines the look of a genuine fireside atmosphere with the ease of an electric fireplace heater. LED flames dance amongst authentic logs in these stunning, traditional electric fireplaces.



Linear Electric Heater Fireplaces

For a more modern twist on the electric heater fireplace, try SimpliFire’s linear collection.

Typically installed within a wall, these rectangular, contemporary designs offer a panoramic view of the LED flames accented by clear crystals or driftwood logs.

Enjoy the luxury of a fireplace without dealing with burning logs.



Electric Fireplace Inserts

Transform your existing, dated fireplace with SimpliFire’s electric fireplace inserts. This is the most cost-effective option as it takes your existing structure and gives it a makeover.

Features include:

  • Multifunction remote
  • Flexible installation
  • Adjustable heat

Your old, drafty fireplace will be renewed into an energy-efficient source of light and ambiance with an electric fireplace insert.



Why Choose SimpliFire?

Energy & Cost-Efficient

Electric fireplace heaters are more energy efficient and cost-effective, producing gentle warmth and ambient lighting without fueling higher energy costs.

They are incredibly simple to install, and there is no need for vents, screens, or gas lines, which are required for gas and wood fireplaces.

SimpliFire fireplaces can be set to run in cycles, which may moderate your electricity usage – therefore saving you money!

Customizable, Flexible Designs

SimpliFire’s electric fireplace heaters can be fully customized to suit your home’s needs, functionality, and design aesthetic.

These innovative fireplaces can be surface-mounted, partially recessed, or fully recessed. You may choose to have your SimpliFire fireplace hardwired, or you can plug directly into a wall socket.

Even the flame itself is customizable with four different color options and fourteen ember bed lighting combinations.

Aesthetically Pleasing, Realistic Look

Elegant, stylish designs complement our realistic flame effects for an electric fireplace heater that will keep your home cozy, comfortable, and stunning.

You can even run your fireplace without the heating element for extra ambiance in the summer months!

SimpliFire marries ultra-modern technology with eco-friendly, attractive designs to provide customers with the highest level of quality and aesthetics.

Stop By The Fireplace Store Today

2510 S Broadway St Alexandria, MN 56308
Monday-Friday 8:00 am – 5:00 pm | Saturday 8:00 am – 12:00 pm